Kelly Wade-Arnel has enjoyed over 15 years advertising and marketing. She began her career with Rapp Collins Worldwide in Chicago managing the MCI Friends & Family direct mail account. She then switched gears to become the Marketing Manager for Mannington Floors, a top flooring manufacturer outside of Philadelphia. From there she returned to the agency side as the Director of Accounts/Business Development for PDI Communications in Ft. Lauderdale, which led to the client (ibill) hiring her to create a strategic plan to reach a new target audience. She developed marketing programs and served as the liason to the agency for this ecommerce credit card transaction company before it was sold to a public company. Ms. Wade-Arnel then oversaw all in-house marketing and public relations for Arizen Homes, a residential homebuilder in Florida for three years. Prior to coming to The Goss Agency, she was the Director of Marketing for The Boxing Club chain of fitness centers in San Diego, California, where she led the strategic initiative to change the company name to LAVA Sport & Fitness and developed and oversaw the strategic plan to open 5 new clubs in two short years.

Ms. Wade-Arnel moved to Asheville to raise her children in a great environment. Over the past eight years, she has written three books, while also enjoying hiking, running, tennis, reading and travelling. She is a volunteer for MANNA Food Bank, a member of the fundraising committee for the YMCA 2008 Strong Kids Campaign, a Membership Committee member for United Way Highland Circle, a PTA member for Estes Elementary, a volunteer soccer and basketball coach and a sponsor for Child Africa and Women for Women International. She is currently working on her MBA and expects to complete it in 2010.