WHITE HORSE SCOTCH

Situation:
Lagging awareness was delivering increasing market share to competitors with inferior products.

Action:
Reposition brand as premium spirit distilled traditionally, differentiating from competitors' less thoughtful techniques.

Result:
Sales increased 23% year to year.


Inside Ideas, Inc.
49 Broadway
Asheville NC 28801
800-815-3031

Serving Asheville, Charlotte, Greenville, Atlanta and the Southeast