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ST. LUCIA TOURIST BOARD
Situation:
Sagging banana exports
convinced this island nation's
tourist board to seek an outside
perspective to increase U.S.
Tourism.
Action:
Conducted research that
repositioned the Island's
key benefits: rainforests,
snorkeling, and deep-sea fishing.
This authentic, unspoiled
island character was brought
to life in national print
& radio campaign.
Result:
Island visitation increased
37% within
one year of campaign, leading
American Airlines to increase
flights to accomodate demand.
Client Testimonial
“Islands Magazine
was so impressed with the
new campaign they gave it
preferred placement, inside
front cover – a 20% premium
at no additional cost. Island
Tourist Board tracking indicated
a 37% increase
in inquiries.”
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