EDWARDS FROZEN PIES

Situation:
Flat sales. Eroding marketshare: competitors spending 80 times Edward's marketing budget

Action:
Launch a new premium product differentiated from other frozen desserts and integrate product into Burger King menu.

Result:
Product revenue contribution increased from 30% to 54%.


Inside Ideas, Inc.
49 Broadway
Asheville NC 28801
800-815-3031

Serving Asheville, Charlotte, Greenville, Atlanta and the Southeast