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DISNEY
VACATION CLUB
Situation:
Disney, a company known
for its animation and amusement
parks, wanted to introduce
a club giving members access
to resorts, cruises and getaways.
Action:
Persuade consumers to
consider Disney beyond the
theme-park realm by leveraging
Disney's brand and the distinct
benefits inherent to each
property or asset.
Result:
Sales continue to exceed
projections.
Client Testimonial:
“After eight months
of disappointing results in
pre-occupation sales, the
recommendation spearheaded
by Jeff Goss to implement
consumer insight programs
in the north and in our Florida
markets was executed. The
insights led to targeted creative
that leveraged the unique
distinctive characteristics
of the properties Disney is
known for. It is a Disney
policy not to give specific
results. I will say
the campaign far exceed expectations.
Thanks, Jeff.”
- Pat Quinn, Director
of Marketing DVC
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