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CHEROKEE TRAVEL & PROMOTION
Situation:
The Eastern Band of Cherokee
sought to increase tourism
by distinguishing its offering
from other area attractions,
emphasizing Cherokee's dynamic
history and culture.
Action:
Unify attractions & message
to leverage the unmatched
11,000 year culture &
history with emotional appeal
& effective media/creative
campaign.
Result:
While overall tourism in North
Carolina declined by 8% in
2005, the Cherokee Levy increased
18% and event sales
increased 40%.
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