BEKEART CORPORATION, Belgium

Situation:
For decades ranchers had been using large gauge (traditional) barbed-wire. Bekeart had to communicate to consumers and distributors that their new thinner product offered a significant increase in tensil strength and durability.

Action:
Persuade long-time consumers that the new wire is superior to the old wire, despite its appearance. We utilized a no B.S. print campaign.

Result:
Exceeded all sales projections, and ranchers began requesting our posters.