|
BAFFIN BOOTS Quebec, Ca
Situation:
Relying solely on reputation
for sales rather than developing
the brand, distribution suffered
and sales became flat.
Action:
Create brand image that
reflected the manufacturer's
practical understanding of
harsh tundra environments,
and real need for a rugged
boot.
Result:
Increased sales over 20%.
Increased channel distribution
40%.
|
|
