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ASHEVILLE REGIONAL AIRPORT
Situation:
Negative perception amongst
business travelers: small,
outdated, and with fewer connections
and amenities.
Action:
Rebrand and increase traffic
by highlighting positive qualities
such as convenenient parking,
fewer lines, faster check-in,
and a markedly less stressful
traveling experience.
Result:
Increased traffic 41%
in 1.5 years.
Client Testimonial:
“Since its inception,
that campaign has successfully
generated interest, attention,
and action from our customer
base, many of whom are now
looking to Asheville for both
their business and leisure
travel needs.” -Susan
Phillips, Director of Marketing
Asheville Regional Airport
Authority
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