CORPORATE BRANDING and THE CHINA SYNDROME
Has your company been exposed to the China Syndrome?

In this age of globalization, outsourcing and commoditization have become standard operating procedure. This has dramatically increased the importance of branding, of differentiating your product or service from the competition.

Our process of discovery will identify the most effective and meaningful brand positioning for your product or company. We then develop a communications & messaging platform to take your brand positioning directly to your prospect in the most compelling manner, using the strengths and benefits identified by your customer.

Whether you have an advertising agency or produce your advertising in-house, the Inside Ideas branding strategy is designed to make your current marketing and advertising efforts more effective.

How much do you spend a year on your marketing and media? What percentage would you pay to be as certain as you can that those dollars are focused on messages that are most meaningful to your audience? This program is the nearest thing you can get to an insurance policy for your marketing investment.



We don't disguise bad ideas with computer tricks. We present ideas on black marker on white paper. If the idea isn't there, it's magnified. Once approved, we design the concept to fit the brand personality and the image of the client. Imagine the money we save clients by not billing design time on concepts that aren't up to snuff.


The Process. Rare and Effective.

Upon completion of your Brand Positioning, our Creative Director will:

1. Review and prioritize your consumer benefits.
2. Define the media vehicles in your marketing program.
3. Develop a Creative Platform Brief, which confirms key message, tone & manner, copy points, design direction, and customer profile.
4. Create the consumer benefit concept/message in black marker.

This process allows us to focus on the message or idea, uninterrupted by design. If an idea, headline, or concept is weak, it will reveal its weakness before the design stage. An idea that passes this test will only improve with professional art direction.

Once the ideas are selected, the design begins to arrive at the Brand Platform look and feel, where we compile a list of items to support the benefits. We then present three totally unique and distinctive design options for you to extend into your integrated marketing materials.

Deliverable: Brand Creative Platform.

1. Three creative concepts for all media involved in your marketing.
2. The corporate brand look and feel executed in one item per media vehicle within your marketing campaign (TV is taken to storyboard only with production/director instruction).
3. A Brand Platform Blue Print Guide (graphic standards/style sheets).
4. Corporate ID, Logo Design or refinement, company-wide application
5. Positioning Statement / Tag-line Development.

Inside Ideas, Inc.
49 Broadway
Asheville NC 28801
800-815-3031

Serving Asheville, Charlotte, Greenville, Atlanta and the Southeast