WEB MARKETING
How do you leverage the internet to better know the needs and expectations of your customers, to gain exposure and market share, to better position your product or service? We will show you.
First, answer the following questions:
Is your Website easy to find?
Does
your Website reflect your branding strategy?
Are
you leveraging your Website as a competitive
advantage?
Is your Website strategically positioned in your integrated
marketing plan?
Is rich media effectively complimenting your image?
Is your content and navigation user-friendly?
What can you learn from your customers via web logs and
analytics?
Are
you taking advantage of online Viral Marketing?
Are
you positioned strategically on the major search
engines?
Are other websites referring customers to your site?
Is your email newsletter effective?
Are
you employing online PR, blogging, and social
networking as a
competitive advantage?
What is your customer expecting to find in your website?
Are
you effectively implementing interactive "Web
2.0" tactics?
Does
your current Internet strategy reflect a positive
ROI?
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